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Title: Regulatory fit from attribute-based versus alternative-based processing in decision making
Authors: Mourali, Mehdi
Pons, Frank
Issue Date: 2009
Institution: University of Calgary
Faculty: Haskayne School of Business
Department: Marketing
Citation: Mourali, M., and Pons, F. 2009. Regulatory fit from attribute-based versus alternative-based processing in decision making. Journal of Consumer Psychology. 19 (2009), 643-651.
Publisher: Elsevier
Publisher url: http://www.elsevier.com/wps/find/journaldescription.cws_home/713950/description#description
ISSN: 1057-7408
URI: http://hdl.handle.net/1880/47852
Keywords: Regulatory fit
Regulatory Focus
Attribute/Alternative Processing
Description: This is a post print file as per the journal publisher's requirements.
Type: Article
Appears in Collections:Mourali, Mehdi Mohamed

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