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Title: Are all Outgroups Created Equal? Consumer Identity and Dissociative Influence
Authors: White, Katherine
Dahl, Darren W
Issue Date: 2007
Institution: University of Calgary
Faculty: Haskayne School of Business
Department: Marketing
Citation: White, Katherine and Darren W. Dahl (2007), “Are all Outgroups Created Equal? Consumer Identity and Dissociative Influence,” Journal of Consumer Research, 34 (4), 525-536.
Publisher: University of Chicago Press
Publisher url: http://jcr.wisc.edu/
ISSN: 1531-8125
URI: http://hdl.handle.net/1880/48386
Keywords: BRAND name products
CONSUMERS -- Research
Keywords: BRAND identification
BRAND evaluation
CONSUMER behavior -- Research
BRANDING (Marketing)
GROUP identity
SOCIAL norms
SOCIAL groups
SOCIAL aspects
Description: Article deposited according to publisher policy on SHERPA/ROMEO, 01/21/2011.
Type: Article
Appears in Collections:White, Katherine

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