Please use this identifier to cite or link to this item: http://hdl.handle.net/1880/48386
Title: Are all Outgroups Created Equal? Consumer Identity and Dissociative Influence
Authors: White, Katherine
Dahl, Darren W
Keywords: BRAND name products
CONSUMERS -- Research
Issue Date: 2007
Publisher: University of Chicago Press
Citation: White, Katherine and Darren W. Dahl (2007), “Are all Outgroups Created Equal? Consumer Identity and Dissociative Influence,” Journal of Consumer Research, 34 (4), 525-536.
Abstract: Past research finds that consumers exhibit weak self-brand connections to brands associated with out-groups. We extend this work by demonstrating that products associated with dissociative reference groups have a greater impact on consumers’ negative self-brand connections, product evaluations, and choices than do products associated with out-groups more generally. In addition, both situational priming and chronic identification with one’s in-group moderate the avoidance of products associated with dissociative reference groups. Further, we demonstrate the conditions under which dissociative influence does not occur and discuss the implications of the research.
Description: Article deposited according to publisher policy on SHERPA/ROMEO, 01/21/2011.
URI: http://hdl.handle.net/1880/48386
ISSN: 1531-8125
Appears in Collections:White, Katherine

Files in This Item:
File Description SizeFormat 
White_Outgroups_2007_publisher_file.pdf169.18 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.