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Title: Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Authors: White, Katherine
Argo, Jennifer J
Dahl, Darren W
Issue Date: 2006
Institution: University of Calgary
Faculty: Haskayne School of Business
Department: Marketing
Citation: Argo, Jennifer J., Katherine White, and Darren W. Dahl (2006), “Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information,” Journal of Consumer Research, 33 (1), 99-108.
Publisher: University of Chicago Press
Publisher url: http://jcr.wisc.edu/
ISSN: 0093-5301
URI: http://hdl.handle.net/1880/48387
Keywords: CONSUMER behavior
CONSUMERS
Keywords: SOCIAL comparison
COMPARISON (Psychology)
SOCIAL perception
DECEPTION
TRUTHFULNESS & falsehood
SOCIAL pressure
SOCIAL influence
SOCIAL attitudes
Description: Article deposited according to publisher policy posted on SHERPA/ROMEO, 01/21/2011.
Type: Article
Appears in Collections:White, Katherine

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